Current:Home > FinanceTiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget -ProfitPoint
Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
View
Date:2025-04-16 17:51:53
After nearly three decades, Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (9127)
Related
- Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
- Inside Robert Downey Jr.'s Unbelievable Hollywood Comeback, From Jail to Winning an Oscar
- Mistrial declared in fired Penn State football team doctor’s lawsuit over 2019 ouster
- FBI again searches California federal women’s prison plagued by sexual abuse
- Why members of two of EPA's influential science advisory committees were let go
- Indiana Gov. Eric Holcomb signs literacy bill following conclusion of legislative session
- Minnesota court affirms rejection of teaching license for ex-officer who shot Philando Castile
- Court upholds town bylaw banning anyone born in 21st century from buying tobacco products
- What to know about Tuesday’s US House primaries to replace Matt Gaetz and Mike Waltz
- 2 months after school shooting, Iowa town is losing its largest employer as pork plant closes
Ranking
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Hi Hi!
- Spelling errors found on Kobe Bryant statue; Lakers working to correct mistakes
- Report: New Jersey and US were not prepared for COVID-19 and state remains so for the next crisis
- Kentucky House approves bill to reduce emergency-trained workers in small coal mines
- Sam Taylor
- Why are the Academy Awards called the Oscars? Learn the nickname's origins
- How a wandering white shark’s epic journey could provide clues for protecting them
- Will Dolly Parton be on Beyoncé's new country album? Here's what she had to say
Recommendation
Israel lets Palestinians go back to northern Gaza for first time in over a year as cease
17 Must-Have Items From Amazon To Waterproof Your Spring Break
A look at standings, schedule, and brackets ahead of 2024 ACC men's basketball tournament
Una inundación catastrófica en la costa central de California profundizó la crisis de los ya marginados trabajadores agrícolas indígenas
Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
Paige Bueckers helps UConn win Big East Tournament title game vs. Georgetown
Connecticut woman accused of killing husband and hiding his body pleads guilty to manslaughter
Olympic Gymnast Nastia Liukin Reveals Her Advice to Team USA Before 2024 Paris Games