Current:Home > MarketsWendy's adds breakfast burrito to morning menu -ProfitPoint
Wendy's adds breakfast burrito to morning menu
View
Date:2025-04-19 08:09:18
Wendy’s added a breakfast burrito to its breakfast menu Monday.
The fast-food chain launched the burrito in over 4,500 Wendy’s restaurants in select regions across the United States.
The breakfast burrito includes "all the best parts of Wendy’s breakfast menu" with, "two fresh cracked eggs and six strips of oven baked, applewood smoked bacon ... seasoned breakfast potatoes nestled alongside two slices of American cheese, all topped with Swiss cheese sauce." the company told USA TODAY.
Wendy's began serving breakfast in March 2020 and last added to the menu in August 2023, introducing an English muffin option.
The company has made fresh bacon a focus of their marketing, saying that it is cooked in store daily in a press release announcing the English muffin.
According to the McDonald’s website, the fast-food chain uses pre-cooked bacon that is reheated in their oven before serving to their customers.
Customers can find a participating location near them at www.locations.wendys.com.
Wendy’s plan to keep its customers happy
During a third-quarter-earnings call in Nov. 2023, President and Chief Executive, Todd Penegor, discussed Wendy’s plans, expectations and successes of the company throughout the year.
Penegor highlighted specific items like the nacho cheeseburger and fries combo and their strawberry and pumpkin spice flavored Frosty’s that had an impact on their sales during the third-quarter.
“Looking ahead to the rest of the year, you can expect more cravable innovation alongside value that supports the restaurant economic model as we run our high-low strategy,” Penegor said during the conference. “At the breakfast daypart, we continue to execute against our playbook of driving sales through innovation and promotions.”
Free Frosty Deals:Here's how to get a free Jr. Frosty at Wendy's every day in 2024
Keeping the customers in mind, Penegor wants to continue to add deals in order to keep the loyal customers happy and attract new ones.
“We know that value remains very important to the breakfast consumer and we plan to more consistently offer compelling value promotions to drive trial and repeat at this highly profitable daypart through the year and and beyond,” Penegor said.
The company will release its fourth quarter and full year report for 2023 on February 15.
veryGood! (97498)
Related
- Trump wants to turn the clock on daylight saving time
- U.K. leader Rishi Sunak's Conservatives suffer more election losses
- Logging Plan on Yellowstone’s Border Shows Limits of Biden Greenhouse Gas Policy
- Two Volcanologists on the Edge of the Abyss, Searching for the Secrets of the Earth
- Highlights from Trump’s interview with Time magazine
- Treat Williams’ Daughter Pens Gut-Wrenching Tribute to Everwood Actor One Month After His Death
- EPA Announces $27 Billion Effort to Curb Emissions and Stem Environmental Injustices. Advocates Say It’s a Good Start
- Minnesota Has Passed a Landmark Clean Energy Law. Which State Is Next?
- 'Survivor' 47 finale, part one recap: 2 players were sent home. Who's left in the game?
- Striking actors and studios fight over control of performers' digital replicas
Ranking
- Travis Hunter, the 2
- Drowning Deaths Last Summer From Flooding in Eastern Kentucky’s Coal Country Linked to Poor Strip-Mine Reclamation
- Here Are The Biggest Changes The Summer I Turned Pretty Season 2 Made From the Books
- Get a $65 Deal on $212 Worth of Sunscreen: EltaMD, Tula, Supergoop, La Roche-Posay, and More
- Pressure on a veteran and senator shows what’s next for those who oppose Trump
- How Auditing Giant KPMG Became a Global Sustainability Leader While Serving Companies Accused of Forest Destruction
- Two Volcanologists on the Edge of the Abyss, Searching for the Secrets of the Earth
- How Lea Michele Is Honoring Cory Monteith's Light 10 Years After His Tragic Death
Recommendation
Google unveils a quantum chip. Could it help unlock the universe's deepest secrets?
Do Solar Farms Lower Property Values? A New Study Has Some Answers
LSU Basketball Alum Danielle Ballard Dead at 29 After Fatal Crash
The Surprising History of Climate Change Coverage in College Textbooks
Arkansas State Police probe death of woman found after officer
The Summer I Turned Pretty Season 2 Gift Guide: American Eagle, Local Eclectic, Sperry & More
Former gynecologist Robert Hadden to be sentenced to 20 years in prison for sexual abuse of patients, judge says
Get a $65 Deal on $212 Worth of Sunscreen: EltaMD, Tula, Supergoop, La Roche-Posay, and More