Current:Home > MyChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -ProfitPoint
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-15 08:00:40
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (24992)
Related
- 'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean
- Who will win NBA Eastern and Western conference finals? Schedule, time, TV and predictions
- Graceland is not for sale, Elvis Presley’s granddaughter Riley Keough says in lawsuit
- 11 presumed dead, 9 rescued after fishing boat sinks off the coast of South Africa
- Israel lets Palestinians go back to northern Gaza for first time in over a year as cease
- ‘Justice demands’ new trial for death row inmate, Alabama district attorney says
- 15 Hidden Home Finds That Prove Walmart Is the Best Place for Affordable Furniture
- New York’s high court upholds requiring insurance to cover medically necessary abortions
- McConnell absent from Senate on Thursday as he recovers from fall in Capitol
- Nina Dobrev has 'a long road of recovery ahead' after hospitalization for biking accident
Ranking
- See you latte: Starbucks plans to cut 30% of its menu
- Camila Cabello Shares How She Lost Her Virginity
- Scarlett Johansson says OpenAI stole her voice: ChatGPT's Sky voice is 'eerily similar'
- During arraignment, Capitol riot defendant defiantly predicts Trump will win election and shutter Jan. 6 criminal cases
- Megan Fox's ex Brian Austin Green tells Machine Gun Kelly to 'grow up'
- Target latest retailer to start cutting prices for summer, with reductions on 5,000 items
- Studio Ghibli takes a bow at Cannes with an honorary Palme d’Or
- At five hour hearing, no one is happy with Texas Medical Board’s proposed abortion guidance
Recommendation
This was the average Social Security benefit in 2004, and here's what it is now
Pope Francis: Climate change at this moment is a road to death
Vermont governor vetoes bill to restrict pesticide that is toxic to bees, saying it’s anti-farmer
Jennifer Lopez Puts Her Wedding Ring on Display on Red Carpet Amid Ben Affleck Breakup Rumors
Woman dies after Singapore family of 3 gets into accident in Taiwan
Dying ex-doctor serving life for murder may soon be free after a conditional pardon and 2-year wait
15 Hidden Home Finds That Prove Walmart Is the Best Place for Affordable Furniture
‘Top two’ primary election measure makes South Dakota’s November ballot