Current:Home > FinanceIs McDonald's nixing free refills? Here's what to know as chain phases out self-serve drink machines -ProfitPoint
Is McDonald's nixing free refills? Here's what to know as chain phases out self-serve drink machines
View
Date:2025-04-13 03:33:58
McDonald's is nixing self-serve beverage stations from its U.S. fast-food restaurants, and some locations may soon begin charging for refills.
The fast-food chain announced plans last year to slowly remove the machines, with a goal of eliminating them from all stores by 2032. Some Golden Arches franchise holders have already begun the transition away from self-serve drinks, the State Journal Register, part of the USA TODAY Network, reported last year.
Now, McDonald's says you may encounter charges for drink refills, depending on which location you go to.
Individual franchisees will decide whether their restaurant will charge for refills, the company confirmed to USA TODAY via email Tuesday.
The company's motivation for doing away with self-serve machines is to foster a consistent experience across all methods of ordering − delivery, mobile, kiosk, drive-thru or dine-in, the company previously said.
How risky is that drink?'Overlooked' problem of bacteria in fast-food soda fountains.
Some McDonald's have already eliminated self-serve drink stations
For now, customers who visit most locations can still pour their own drinks and top them off, but some stores have already have begun the transition.
“It’s an evolution towards convenience and (the result of) the growth of digital service,” Mikel Petro, who operates more than a dozen McDonald’s in central Illinois, previously told the USA TODAY Network.
Last fall, one of Petro’s locations in Lincoln − about 35 miles northeast of the state capital Springfield − had crew members fill dine-in customers’ initial soft drink order and deliver it to the table along with their meal.
At that time, Petro said, remodel project at that store was slated to start in October to install a behind-the-counter drink station for crew members to fill drinks.
Announcement comes after McDonalds pledged to focus on affordability
According to its website, the company has more than 38,000 locations worldwide and employs more than 2 million people globally.
The move comes after the fast-food mogul announced it planned to focus on affordability after soaring prices drove some customers away.
The uptick in cost in recent years resulted in less revenue from low-income customers and reduced foot traffic in stores. As a result, Chief Executive Officer Chris Kempczinski said in a late April first-quarter earnings call that McDonald's has to be "laser focused on affordability."
In May, the company promised to lower prices and said it would explore additional ways to win customers back.
Best times to travel for holiday:AAA forecasts nearly 44M travelers for Memorial Day weekend
'McDonald's has lost its mind'
The announcement to eliminate self-serve drink stations and potentially charge for refills drew swift reaction on social media.
"McDonald's made over $25 billion in profits this year, but they're charging for soda refills. Absurd," one X user posted.
Another person posted on X, "Beef patties now smaller than bun, cost is equal to nicer restaurant, would get more food elsewhere for that cost, refills for even more money you wouldn't spend elsewhere. McDonald's has lost it's mind."
Some users reported their local McD's do not have self-serve drink stations or have not had them for for a while.
"My local McDonald's stopped free refills years ago," one person posted on X.
"One of our local McDonald's doesn't have a drink machine in the restuarant, you have to ask for refills at the counter," another person posted on the social media site.
Contributing: Mary Walrath-Holdridge, Gabe Hauari and Natalie Morris
Natalie Neysa Alund is a senior reporter for USA TODAY. Reach her at [email protected] and follow her on X @nataliealund.
veryGood! (45761)
Related
- A South Texas lawmaker’s 15
- The FDA approves the overdose-reversing drug Narcan for over-the-counter sales
- Remember When Pippa Middleton Had a Wedding Fit for a Princess?
- Siberian Wildfires Prompt Russia to Declare a State of Emergency
- Former longtime South Carolina congressman John Spratt dies at 82
- Why Are Hurricanes Like Dorian Stalling, and Is Global Warming Involved?
- Tony Bennett had 'a song in his heart,' his friend and author Mitch Albom says
- Global Warming Is Pushing Pacific Salmon to the Brink, Federal Scientists Warn
- Biden administration makes final diplomatic push for stability across a turbulent Mideast
- What does it take to be an armored truck guard?
Ranking
- Macy's says employee who allegedly hid $150 million in expenses had no major 'impact'
- Save 50% On These Top-Rated Slides That Make Amazon Shoppers Feel Like They’re Walking on Clouds
- Shark Week 2023 is here! Shop nautical merch from these brands to celebrate the occasion
- The future availability of abortion pills remains uncertain after conflicting rulings
- Taylor Swift Eras Archive site launches on singer's 35th birthday. What is it?
- Ulta 24-Hour Flash Deal: Save 50% On a Bed Head Hair Waver That Creates Waves That Last for Days
- Fugitive Carlos Ghosn files $1 billion lawsuit against Nissan
- 1 dead, at least 22 wounded in mass shooting at Juneteenth celebration in Illinois
Recommendation
Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
Transcript: Former New Jersey Gov. Chris Christie on Face the Nation, June 18, 2023
This Week in Clean Economy: Cost of Going Solar Is Dropping Fast, State Study Finds
Some adults can now get a second shot of the bivalent COVID-19 vaccine
Newly elected West Virginia lawmaker arrested and accused of making terroristic threats
Empty Grocery Shelves and Rotting, Wasted Vegetables: Two Sides of a Supply Chain Problem
Tony Bennett had 'a song in his heart,' his friend and author Mitch Albom says
A Possible Explanation for Long COVID Gains Traction